FARMERS MARKET GUIDE
Research Question
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How do women in San Francisco shop for organic produce?
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How do women in San Francisco find farmers markets? How do they make purchases
Hi, My name is Hye Min Lee. I am doing research and interview for my app design project.
Introduction
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Name
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Age
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Job
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How often shop for grocery
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Family
Participant Background
Main Questions
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Do you prefer health food? Reason?
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What kinds of fresh produce do you buy (e.g., fruits & vegetables)?
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Where do you buy them?
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When browsing, how do you select them? How do you determine which ones are good and which ones are bad?
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When do you go to each type of store/market?
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What's easy about buying fruits and vegetables? What's most challenging?
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Do you have any experience with a market? How was it?
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How do you get information about farmers marketw?
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What Is not convenient?
Dream Questions
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What would you consider the most important when you shop for groceries
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If you could shop at the farmers markets, what is the first reason to choose farmers' markets?
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Is there anything else you would like to say about farmers markets or grocery shopping experiences?
Wrap up
Insights
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There is inadequate and unorganized information about farmers markets.
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People think farmers markets are more expensive than other grocery stores.
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People do not know what kind of vendors are in farmers markets.
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Limited choices of products are one problem.
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Hard to compare price and quality of products.
Interviewees
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28 graduate student, Part time job. Once a week.
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33 store manager. 1 kid, Full time job. Once a week.
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34 housewife 1 kid. Twice a week.
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38 housewife and part time illustrator, 1 kid Once a week
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29 college student no job, Once a week(almost)
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28 college student part time job. Once a week
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31 officer 2 kid, Full time job, Twice a week
