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Visual style guide

App Name

Options

Farmcart

Eatfarm

Fromto

Freshop

Farmers

Freshly

Final

FRESHOP

FARMERS MARKET GUIDE
Fresh + Shop 
​
This name is Neologisima brand name.(Neologisms are new words created by respelling existing words or by combining words.)
 
 

App Icon

Options

Final

User testing

about visual style

 

Carolina instructor

  • Bookmark add pop up is little wire, but do bookmark icon on the list

  • No pop-up message

  • Color is too dark green and monotone, just add more colors

  • The overall design is nice because her concept is about simple and clear. 

  • I can get a lot of information with clear layout and design.

 

 

Justin Choi 29 design student

  • Few word choices are little wired, so please change them

  • I think opacity for location pins are not working but try different sizes. 

  • This is very easy to use. Clear icons are very helpful to use and understand about this app.

  • I this her main problem is being solved and give more information I expect.

  • simple color and layout are nice. 

 

 

Son Sang Hee 28 design student

  • Too dark background on the big picture view. This green is little dark, When I think about the farmers market, little bright green is appropriate.

  • Repeated information on one screen. Please delete and add different information. 

  • If without icons, this app is little simple, so icons make this app nicer.

  • Visually very nice. 

 

 

Lindy Han 24 student

  • A homepage is little wired. Just 8 buttons and one blank. I think you need to add something on this.

  • Few fonts are too small to read on the phone, so make bigger.

  • I think now some screens are missing like setting and add photos, make more screens for good user flow. 

Top Insights

  • Bookmark add pop up is little wire, but do bookmark icon on the list

  • Color is too dark green and monotone, just add more colors​

  • I think opacity for location pins are not working but try different sizes. 

  • Too dark background on the big picture view. This green is little dark, When I think about the farmers market, little bright green is appropriate.

  • Few fonts are too small to read on the phone, so make bigger.​

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