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Goals 

  • Buy seasonal products for family

  • find more farmers market can buy variety product and shop 

  • Get more detailed information about farmers markets for family

  • Find information about the farmers' market and get some photos or reviews before going there

Attitudes

  • Organic products are good for my family

  • Be professional illustrator

  • Be good mother and wife

"I try to eat and make well and organic food for my family even though I'm busy"

Needs / Challenges 

  • She does not have enough time to go to different farmers market to find what she wants

  • She thinks that products from the farmers market are very fresh, but hard to shop there because of inadequate information.​

  • She wants to do a good job as a mom and illustrator both

Behaviors

  • grocery shopping once a week

  • daytime- part-time  illustration works

  • buy organic and fresh food for a family

  • going to farmers' markets to buy fresh products (once a month)

  • spending time with a kid(night time and weekend)

Emily Wilson, 33
San Francisco, CA
Mother, wife, and illustrator 

Persona 

persona & user journey

What Steps Does This User Need To Take?

  • User decides to go farmers markets

  • Chooses one option to find markets

  • Chooses one farmer's market and sees more detailed] information on the map or list(hours and specific address)

  • Set filter to find more specific information about products( like location of vendors)

  • Go to farmers market she chooses and shopping with a guide map

  • Leave Feedback after shopping

Scenario

Emilly wants to shop at local farmers' markets with a kid for her family. She wants to buy good quality local and organic fresh products.

 

What End Goal

  • Use Our service successfully and have a good shopping experience at local farmers' markets.

  • Offer a convenient shopping experience.

  • Well organized information about hours, locations, and products based on options of the user's choice

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User Journey

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