FARMERS MARKET GUIDE
Goals
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Buy seasonal products for family
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find more farmers market can buy variety product and shop
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Get more detailed information about farmers markets for family
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Find information about the farmers' market and get some photos or reviews before going there
Attitudes
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Organic products are good for my family
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Be professional illustrator
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Be good mother and wife
"I try to eat and make well and organic food for my family even though I'm busy"
Needs / Challenges
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She does not have enough time to go to different farmers market to find what she wants
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She thinks that products from the farmers market are very fresh, but hard to shop there because of inadequate information.​
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She wants to do a good job as a mom and illustrator both
Behaviors
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grocery shopping once a week
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daytime- part-time illustration works
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buy organic and fresh food for a family
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going to farmers' markets to buy fresh products (once a month)
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spending time with a kid(night time and weekend)
Emily Wilson, 33
San Francisco, CA
Mother, wife, and illustrator
Persona
What Steps Does This User Need To Take?
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User decides to go farmers markets
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Chooses one option to find markets
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Chooses one farmer's market and sees more detailed] information on the map or list(hours and specific address)
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Set filter to find more specific information about products( like location of vendors)
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Go to farmers market she chooses and shopping with a guide map
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Leave Feedback after shopping
Scenario
Emilly wants to shop at local farmers' markets with a kid for her family. She wants to buy good quality local and organic fresh products.
What End Goal
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Use Our service successfully and have a good shopping experience at local farmers' markets.
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Offer a convenient shopping experience.
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Well organized information about hours, locations, and products based on options of the user's choice
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User Journey